Soccer Express
Meta Ads Dashboard · September 2026
Overview
Total Spend
$7,245.83
CAD
Revenue
$12,575.85
CAD
ROAS
1.74x
Return on Ad Spend
Purchases
86
Total Conversions
Reach
536,916
Unique Users
Impressions
808,109
Ad Views
Clicks
10,796
Total Engagement
CTR
1.34%
Click-Through Rate
CPC
$0.67
Cost Per Click
CPP
$84.25
Cost Per Purchase
AOV
$146.23
Average Order Value
Campaigns
7
3 ran through Sep 30
Conversion Funnel
Impressions
808,109
100%
Clicks
10,796
1.34%
Purchases
86
0.80% of clicks
Revenue
$12,576
1.74x ROI
Daily Spend vs Revenue
Daily ROAS Trend
Campaigns & Ad Creatives
Campaign Performance
| Campaign Name | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP |
|---|---|---|---|---|---|---|---|---|---|
| adidas_fc-clubs_jersey_away_kits_sep26 | $2,951.90 | 339,661 | 2,294 | 0.68% | 34 | $4,449.88 | 1.51x | $1.29 | $86.82 |
| EK_Footwear_Clearout_Sep26 | EK_Largest_Footwear_Collection_Campaign_15Aug2025 | $1,698.43 | 180,649 | 2,720 | 1.51% | 22 | $3,664.24 | 2.16x | $0.62 | $77.20 |
| EK_Footwear_Awareness_Sep26 | EK_Canada_Carousel_Jun26 | $1,470.97 | 118,671 | 3,092 | 2.61% | 30 | $4,461.73 | 3.03x | $0.48 | $49.03 |
| EK_Footwear_&_Fanwear_Awareness | $476.02 | 78,435 | 1,110 | 1.42% | 0 | $0.00 | 0.00x | $0.43 | — |
| EK_Awareness_Sep26 | $310.19 | 48,377 | 866 | 1.79% | 0 | $0.00 | 0.00x | $0.36 | — |
| EK_ Footwear_Clearout_Sale_(Paused) | $240.78 | 27,851 | 532 | 1.91% | 0 | $0.00 | 0.00x | $0.45 | — |
| EK_ Footwear_Clearout_Sep26_(Paused) | $97.54 | 14,465 | 182 | 1.26% | 0 | $0.00 | 0.00x | $0.54 | — |
Ad Set Performance
| Ad Set | Campaign | Spend | Clicks | Purchases | Revenue | ROAS | CPP | Action |
|---|---|---|---|---|---|---|---|---|
| Footwear_Adset | EK_Footwear_Awareness_Sep26 | EK_Canada_Carousel_Jun26 | $1,469.48 | 3,086 | 30 | $4,461.73 | 3.04x | $48.98 | Scale |
| Bayern_FC | adidas_fc-clubs_jersey_away_kits_sep26 | $913.58 | 584 | 14 | $2,116.34 | 2.32x | $65.26 | Scale |
| Footwear_Clearout_Sep26 | Bargain_Boot_Rack_Ad set _16Sept_2025 | EK_Footwear_Clearout_Sep26 | EK_Largest_Footwear_Collection_Campaign_15Aug2025 | $1,698.43 | 2,720 | 22 | $3,664.24 | 2.16x | $77.20 | Scale |
| Man-UTD_FC | adidas_fc-clubs_jersey_away_kits_sep26 | $622.52 | 538 | 6 | $1,180.00 | 1.90x | $103.75 | Monitor |
| Arsenal_FC | adidas_fc-clubs_jersey_away_kits_sep26 | $796.75 | 617 | 10 | $940.91 | 1.18x | $79.68 | Monitor |
| Liverpool_FC | adidas_fc-clubs_jersey_away_kits_sep26 | $619.05 | 555 | 4 | $212.63 | 0.34x | $154.76 | Pause |
| Retired Sep 8–15 ad sets (6 combined) | 4 campaigns, none active after Sep 15 | $1,124.53 | 2,690 | 0 | $0.00 | 0.00x | — | Keep paused |
| Canada_Carousel_WC | EK_Footwear_Awareness_Sep26 | EK_Canada_Carousel_Jun26 | $1.49 | 6 | 0 | $0.00 | 0.00x | — | — |
Demography
Performance by Age Group
| Age Group | Spend | Clicks | CTR | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|
| 45–54 | $2,369.41 | 3,148 | 1.27% | 28 | $4,962.27 | 2.09x | $84.62 |
| 35–44 | $2,698.28 | 3,459 | 1.20% | 40 | $5,557.02 | 2.06x | $67.46 |
| 25–34 | $1,166.51 | 2,343 | 1.64% | 15 | $1,818.20 | 1.56x | $77.77 |
| 55–64 | $433.68 | 579 | 1.19% | 3 | $238.36 | 0.55x | $144.56 |
| 18–24 | $356.82 | 928 | 1.73% | 0 | $0.00 | 0.00x | — |
| 65+ | $220.69 | 338 | 1.17% | 0 | $0.00 | 0.00x | — |
| Unknown | $0.44 | 1 | 4.35% | 0 | $0.00 | 0.00x | — |
Performance by Gender
| Gender | Spend | Clicks | CTR | CPC | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|---|
| Male | $4,202.82 | 7,561 | 1.54% | $0.56 | 47 | $7,474.13 | 1.78x | $89.42 |
| Female | $2,913.62 | 3,040 | 1.00% | $0.96 | 39 | $5,101.72 | 1.75x | $74.71 |
| Unknown | $129.39 | 195 | 1.25% | $0.66 | 0 | $0.00 | 0.00x | — |
Placements & Platforms
Platform Performance
| Platform | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP |
|---|---|---|---|---|---|---|---|---|---|
| $3,769.19 | 478,974 | 5,275 | 1.10% | 51 | $7,655.11 | 2.03x | $0.71 | $73.91 | |
| $3,471.10 | 328,363 | 5,520 | 1.68% | 35 | $4,983.74 | 1.44x | $0.63 | $99.17 | |
| Other (Threads, WhatsApp, Unknown) | $5.53 | 772 | 1 | 0.13% | 0 | $0.00 | 0.00x | $5.53 | — |
Placement Performance
| Placement | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC |
|---|---|---|---|---|---|---|---|---|
| Feed | $4,463.70 | 420,731 | 6,091 | 1.45% | 42 | $5,735.98 | 1.29x | $0.73 |
| Instagram Stories | $1,002.83 | 80,572 | 1,767 | 2.19% | 11 | $1,507.79 | 1.50x | $0.57 |
| Instagram Reels | $710.98 | 88,178 | 1,429 | 1.62% | 4 | $540.24 | 0.76x | $0.50 |
| Facebook Reels | $555.41 | 68,299 | 782 | 1.14% | 11 | $1,729.75 | 3.11x | $0.71 |
| Ads on Facebook Reels | $294.33 | 103,469 | 418 | 0.40% | 12 | $2,657.46 | 9.03x | $0.70 |
| Facebook Stories | $120.65 | 7,342 | 94 | 1.28% | 0 | $0.00 | 0.00x | $1.28 |
| Search results | $40.25 | 30,635 | 161 | 0.53% | 0 | $0.00 | 0.00x | $0.25 |
| In-stream reels | $19.13 | 2,276 | 15 | 0.66% | 3 | $229.27 | 11.98x | $1.28 |
| Facebook Notifications | $18.68 | 1,088 | 30 | 2.76% | 3 | $238.36 | 12.76x | $0.62 |
| Other placements (7 combined) | $19.86 | 5,519 | 9 | 0.16% | 0 | $0.00 | 0.00x | $2.21 |
Device Breakdown
| Device | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|---|
| iPhone | $5,018.52 | 568,595 | 7,655 | 1.35% | 50 | $8,029.27 | 1.60x | $100.37 |
| Android Smartphone | $2,092.09 | 224,132 | 2,989 | 1.33% | 36 | $4,609.58 | 2.20x | $58.11 |
| iPad | $65.18 | 9,737 | 99 | 1.02% | 0 | $0.00 | 0.00x | — |
| Desktop | $57.02 | 3,870 | 40 | 1.03% | 0 | $0.00 | 0.00x | — |
| Other (Android Tablet, iPod, Other) | $13.01 | 1,775 | 13 | 0.73% | 0 | $0.00 | 0.00x | — |
Regional Performance
Performance by Region
| Region | Spend | Impressions | Clicks | CTR | CPC | Performance |
|---|---|---|---|---|---|---|
| British Columbia | $3,029.84 | 312,844 | 3,783 | 1.21% | $0.80 | Largest Spend, Highest CPC |
| Ontario | $2,262.51 | 247,850 | 3,743 | 1.51% | $0.60 | Strong Engagement |
| Quebec | $714.75 | 85,584 | 1,345 | 1.57% | $0.53 | Best CTR & CPC |
| Alberta | $614.47 | 74,360 | 1,002 | 1.35% | $0.61 | Efficient |
| Nova Scotia | $141.93 | 18,562 | 231 | 1.24% | $0.61 | Minimal |
| Manitoba | $132.89 | 18,517 | 211 | 1.14% | $0.63 | Minimal |
| Saskatchewan | $131.25 | 19,300 | 186 | 0.96% | $0.71 | Minimal |
| New Brunswick | $102.41 | 13,289 | 125 | 0.94% | $0.82 | Minimal |
| Newfoundland and Labrador | $66.78 | 11,046 | 98 | 0.89% | $0.68 | Minimal |
| Prince Edward Island | $32.23 | 4,198 | 56 | 1.33% | $0.58 | Minimal |
| Yukon | $8.30 | 1,195 | 9 | 0.75% | $0.92 | Minimal |
| Northwest Territories | $5.43 | 817 | 6 | 0.73% | $0.91 | Minimal |
| Nunavut | $2.26 | 480 | 0 | 0.00% | — | Minimal |
| Unknown | $0.68 | 67 | 1 | 1.49% | $0.68 | Minimal |
Spend by Region (Top 8)
Monthly Report
📈 September Performance Summary
- Profitability: September delivered 1.74x ROAS ($12,575.85 revenue on $7,245.83 spend), down from August's 2.74x on a much larger budget.
- Conversion Volume: 86 purchases, double August's 43, at a cost per purchase of $84.25 (vs. $72.02) and an average order value of $146.23.
- Reach & Engagement: 536,916 reach and 808,109 impressions generated 10,796 clicks for a 1.34% CTR, down from 2.80% in August, with CPC up from $0.32 to $0.67.